I developed
tap2link - landing page
Digital solution providing, fully customised online profiles containing contact information, SM links etc., as well as sustainable, multiuse, NFC-powered business cards.
Product and solutions website for an NFC + QR platform that helps businesses, events, and clubs share information and manage processes through scannable tags and profiles. The site’s job is to turn a “cool tech” concept into a clear, credible offer: what it does, where it fits, and how someone can start.
The Challenge
NFC and QR solutions often suffer from one of two problems:
they get explained like a gadget, not a business solution, or
they become a wall of features that nobody can connect to real-life use.
This website needed to:
explain what Tap2Link is in under 10 seconds
map the product to concrete use cases (business, clubs, events, maintenance)
feel trustworthy (it touches identity, access, and operational workflows)
support conversion with multiple entry points (demo, contact, pricing)
Tap2Link also serves multiple audiences with different intent, from “I need better networking” to “I need service tracking across equipment,” which makes structure and navigation a core design problem.
Goals & Success Criteria
Primary goals
Clarity: communicate the value proposition quickly (NFC + QR profiles + workflows).
Credibility: present Tap2Link as a real operational tool, not a novelty.
Conversion: guide users to “Schedule demo,” “Get started,” or “Contact.”
Suggested success metrics (if you track them)
CTA click-through rate per segment page
demo requests / contact form submissions
time on page + scroll depth for use case pages
pricing page visits → contact conversions
Build in Webflow
I built t2l.ink in Webflow with a component-driven approach to keep it scalable as new use-cases, partners, and languages expand.
Implementation highlights
reusable layout blocks for solutions and use-case pages
scalable structure for internationalized pages (the site exists in multiple languages)
conversion-friendly forms with topic routing and confirmation states
pricing table structure designed for comparability and upsell clarity